For public transit agencies losing riders, microtransit might be an answer

Proponents of "microtransit" say they could increase the reach of public transportation by extending travel options to underserved areas and into off-hour travel times when bus service is infrequent or nonexistent. Cities also are betting that subsidized microtransit could potentially lure back riders lost to popular app-based services, such as Uber and Lyft. They view it as a creative way to meet growing needs and balance costs.